Environmental Initiatives


ISID believes it is important that its business activities work in favor of the global environment, in the best interests of human health, and that they play a part in the creation of a prosperous society. Further, our business reflects the environmental policy of the Dentsu Group.

Environmental Policy

Based on the Dentsu Group Code of Conduct, the Dentsu Group aims to reduce the environmental burden generated through its business operations. In order to contribute to the realization of a sustainable society, we will do the following:

  • Correctly assess the environmental impact of our business activities and work to reduce their burden on the environment
  • Work to develop and propose environmentally conscious business activities and contribute to the improvement of environmental issues
  • Ensure thorough implementation of environmental compliance and engage in ongoing improvements to boost environmental performance through more precisely defined environmental objectives and outcomes

Environmental Protection

  • We actively endeavor to prevent pollution, alleviate climate change, and conserve biodiversity and ecosystems.

Environmental Communication

  • We actively engage in environmental education, for the next generation and environmental communication activities for business partners and employees, to raise recognition of environmental issues.

Environmental Objectives

  • 1.Promotion of activities to business partners, consumers, and employees to raise recognition of environmental issues.
  • 2.Promotion of activities to prevent global warming and conserve ecosystems.
  • 3.Maintaining waste reduction and recycling at a high rate.

Implementation Process

As part of its Sustainability-related role, ISID established the Eco Program Committee. This body seeks to reduce ISID’s environmental burdens and so help improve the environment through the Company’s business activities. It also oversees ISID’s management of the environment and how improvements are being made to its environmental management system, ensuring that related activities comply with ISO14001 requirements.
The committee members present at quarterly meetings include the chairman, environmental manager, as well as representatives of each department and branch office. These individuals share their knowledge of, and discuss, the progress of ISID’s action plans and the status of environment-related efforts being carried out by the Dentsu Group.

The Eco Program Committee

Environmental Management

As a member of the Dentsu Group, ISID introduced the Dentsu Group Eco Program* at all its domestic business sites in 2005. That May, ISID acquired ISO14001 certification, which is the international standard for environmental management systems.

  • * It promotes environment-related responses from a number of perspectives.

ISO14001 certificates of registration

Head Office

Kansai Branch Office

Chubu Branch Office

Toyota Branch Office

Hiroshima Branch Office

Environmental Protection

We aim to reduce any environmental burdens that might arise as a result of our business activities.

Data Collection

Efforts are being made to meet targets to eliminate the use of paper and reduce the amount of electricity used in the conduct of business. The following figures are non-consolidated.

Energy Usage(Crude oil conversion ) (kL)  April 2018–March 2019 1,547 April 2019–March 2020 1,486 April 2020–March 2021 1,182
Greenhouse Gas Emissions (T-CO2)  April 2018–March 2019 3,102 April 2019–March 2020 2,840 April 2020–March 2021 2,078
Paper Usage (Thousands of sheets)  April 2018–March 2019 5,987 April 2019–March 2020 4,894 April 2020–March 2021 1,527

Head Office Initiatives

At Head Office, we have a number of energy conservation measures in place.

Operations Blinds Installed in each department on all floors to ensure better insulation.
Air conditioning Helps reduce power consumption as the summer temperature in offices is set at 27°C.
Light fixtures Reduce power consumption as fewer and dimmer corridor lights are used.
Equipment Heat sources Double effect gas absorption chiller and hot water generator
Control the number of heat source devices with respect to heat loads.
Water transport system Controls the number of pumps activated by the heat load and controls the pump inverter
Air conditioners, exhaust fans To reduce the amount of power used, air volume is controlled by an inverter activated by the difference between the indoor temperature that is set and the ambient temperature.
Lighting equipment For a reduction in power consumption:
Installation of system ceilings in all departments, and replacement of Hf inverters and harmonic lighting (with dedicated Hf fluorescent lights) with LED lighting (conversion rate: 80%).
Use of motion sensors on stairs.
Double-glazed windows Provide energy efficiency. The shield keeps cool air in during summer and hot air in during winter.
Water-conserving wash basin fixtures Water-conserving foam dispensers reduce the amount of water needed for handwashing.

PET Bottle Cap Collection Campaign

In July 2009, the ISID Head Office launched an annual PET bottle cap collection campaign. Volunteers collect and recycle used PET bottle caps, which are sold to recycling enterprises, thereby providing the money for poor children in Third World countries to receive vaccines.

The bottle caps are collected at Head Office and the vaccines are purchased and provided through the NPO Cap Savings Box Promotion Network and the NPO that goes by the name of Japan Committee, Vaccines for the World’s Children.

It is said that if 400 caps are incinerated, rather than recycled, they generate 3,150g of CO2. This initiative thus contributes to society by reducing CO2 emissions.

Cleanup Activities

In Tokyo’s Minato Ward, where the ISID Head Office is located, we take part in cleaning activities each spring and fall, together with other nearby companies. This not only helps protect the environment, but also helps the community by removing litter, such as empty cans and bottles, as well as cigarette butts, that passers-by drop on the sidewalk.

Raising Environmental Consciousness

E-Learning for Employees

Every year, ISID conducts environment-related e-learning sessions for all officers and employees. By highlighting issues related to our and the Dentsu Group’s environmental activities, we hope to raise the environmental consciousness of all those who work for us.

SDG-related Slogans

Slogans that highlight the SDGs are being solicited from all those at Dentsu Group companies in Japan and their family members. This step is our attempt to increase awareness in this country of the SDGs.