April 3, 2001
ISID enters into alliance with Silver Egg Technology
-- ISID to Begin Selling AI-based Web Personalization Tools --
Information Services International - Dentsu, Ltd. (ISID; Head Office in Nakano, Tokyo; Jutaro Takinami, CEO; ¥8180.5 million in capital) has signed a sales agency agreement with Silver Egg Technology (Head Office in Suita City, Osaka Prefecture; Atsuko Nishimura, President; ¥346 million in capital) to begin selling version 2.0 of the Silver Egg AIgent Server package. Silver Egg AIgent Server Version 2.0 is a new web-based marketing solution that uses a technique developed by Silver Egg called "deep knowledge" to analyze actual and projected user preferences. This information is then used to target products and information to individual customers in realtime.
At ISID, the aim is to use the AIgent Server software to provide next-generation personalization for e-commerce sites in the popular B2C sector.
[Silver Egg Technology]
Silver Egg supplies the Silver Egg AIgent Server personalization tool for web sites, with Silver Egg's core business consisting of development, sales and consulting services for AIgent Server.
Silver Egg also provides the advanced technical skills and service expertise needed to achieve next-generation personalization systems that apply Silver Egg's own Deep Knowledge techniques. Silver Egg builds customer loyalty and increases sales by creating customer profiles and then targeting product and information recommendations based on those profiles.
Silver Egg Technology was established as a limited company in August 1998 and incorporated in September 1999. It has capital of ¥346 million and is headed by Thomas Foley (CEO) and Atsuko Nishimura (President).
[Silver Egg AIgent Server Version 2.0]
Silver Egg AIgent Server Version 2.0 from Silver Egg Technology is a ground-breaking personalization tool that allows web-based retailers to recommend products and services to their customers in realtime. Based on Deep Knowledge technology,*1 Silver Egg AIgent Server Version 2.0 allows users to build high-performance recommendation systems on a commercial scale. AIgent Server works by compiling histories of the clicks and purchases of individual customers. It then develops customer preference profiles based on those histories and generates optimized recommendation data. The benefits of this for e-commerce sites include the ability to recommend related products to customers based on their purchasing history and increased returns per customer as a result.
*: Deep Knowledge technology is a tool that applies a model, called a knowledge network, to the various types of data collected on a web site's database. It then assigns attributes to the data according to categories, products, etc. in that model. Deep Knowledge then uses the knowledge network to learn individual user preferences by monitoring the way each user behaves, and extracts optimized data for each user.
[Features of Silver Egg AIgent Server Version 2.0]
1. Version 2.0 studies customer click behavior and recommends products and content matched to user profiles.
2. Because Version 2.0 uses product attributes to determine user preferences, effective recommendations can be made that are not dependent on product or customer numbers.
3. Version 2.0 can be used on sites that have high product or user turnover since it requires no rule structure or maintenance work.
4. Knowledge relating to industry products and sales can be used.
5. Fully fledged after-sales support and follow-up can be provided because the product was developed in Japan.
[Sales Period]
From early April, 2001
[Pricing]
Standard price of ¥8 million for the Silver Egg AIgent Server Version 2.0 package (additional annual maintenance fee of ¥1.2 million including upgrades)
[Sales Target]
Target of 4 sets by the end of 2001.
<Silver Egg Technology Company Outline>
Company Name: Silver Egg Technology
Representative: Atsuko Nishimura, President
Head Office Location: 9-22 Toyotsu Cho, Suita City, Osaka Prefecture, Japan
Established: 1999
Capital: 346 million yen
Employees: 30 (as at March 2001)
Business Activities:
Development and sales of application software that uses AI-based Deep Knowledge technology.
Provision of Internet-based solutions using realtime personalization.
